India’s fitness industry is witnessing a powerful transformation, and leading the charge is Vault by Virat Kohli — a high-performance gym chain built around the mindset, commitment, and discipline of one of the world’s most iconic athletes. More than just another fitness center, Vault is designed to become a lifestyle destination that blends physical training, recovery, and holistic wellness.
Launch and Early Rollout
The brand’s rollout began in 2025, marking the start of what Kohli and his team describe as a fitness revolution. The first phase focuses on Delhi NCR, with a growing presence across New Friends Colony, Lajpat Nagar (GK1), Rajouri Garden, Rohini Sector 3, and Gurugram (Sector 47).
The Rohini outlet officially opened its doors on February 11, 2025, setting the tone for the brand’s premium experience. Soon after, Vault announced its Lucknow expansion, expected to open in September 2025, which will reportedly be the largest gym in the city, covering nearly 10,000 square feet of space.
Each facility is positioned as a flagship space featuring world-class design, cutting-edge equipment, and a focus on recovery and performance optimization.
What Makes Vault Different
Vault’s model is centered on merging elite-level fitness infrastructure with scientific recovery methods and community-driven engagement. Here’s what sets it apart:
- Top-Tier Equipment: All centers are powered by Matrix Fitness, a global leader in gym technology and equipment.
- Recovery & Wellness Zones: Every branch features recovery rooms, ice baths, and therapy stations — amenities usually reserved for athletes.
- All-India Membership Access: Members can enjoy access to any Vault branch nationwide, making it ideal for those who travel frequently.
- Extended Operating Hours: Most locations are open nearly round the clock — 19 hours a day, seven days a week — ensuring flexibility for every schedule.
- Certified Trainers & Programs: Vault employs professional coaches who design personalized training modules for strength, endurance, and functional fitness.
- Digital Integration: A dedicated mobile app enables members to track progress, schedule sessions, and access exclusive member benefits seamlessly.
- Holistic Lifestyle Support: Nutrition guidance, health cafés, and specialized programs for youth and beginners are part of the experience.
Vault’s facilities embody Kohli’s own fitness philosophy — pushing limits, staying consistent, and focusing on overall well-being.
Cities Covered and Expansion Plans
As of late 2025, Vault has a growing presence in Delhi NCR and is expanding to Lucknow, with future launches expected in Chandigarh, Hyderabad, Bengaluru, Noida, and other major metros.
The expansion strategy focuses on setting up flagship gyms in metro hubs, followed by select entries in Tier-2 cities where demand for premium fitness spaces is rising. The company is also exploring franchise partnerships to accelerate its footprint across India.
Vault aims to create a national network of performance gyms connected through a unified membership platform — a model similar to global fitness chains but adapted for Indian audiences.
Opportunities and Challenges Ahead
While Vault enters the market with a strong brand name and vision, it also faces real-world challenges:
- High Operational Costs: Building luxury gyms with advanced facilities requires heavy capital investment and skilled manpower.
- Competitive Market: India’s urban centers already host multiple boutique gyms and international fitness franchises. Vault will need to sustain differentiation through quality and community engagement.
- Pricing and Retention: Premium pricing could limit reach; long-term retention will depend on consistent service and tangible results.
- Consistency Across Branches: Maintaining identical quality standards across multiple locations will be critical to brand credibility.
Despite these challenges, Vault’s combination of celebrity influence, technology, and performance-based design gives it a unique edge.
The Road Ahead
Vault’s long-term vision is to evolve into India’s most trusted premium fitness ecosystem. The brand is expected to:
- Expand Nationwide: Add branches in at least 10 cities by 2026.
- Enhance the App Ecosystem: Offer virtual training sessions, progress analytics, and social features for members.
- Launch Branded Wellness Products: From supplements to sportswear, future diversification seems likely.
- Build Community Engagement: Host fitness events, athlete workshops, and challenges to strengthen brand loyalty.
Vault by Virat Kohli is redefining what premium fitness means in India. By blending advanced equipment, expert coaching, and elite recovery practices, it brings a global standard of training to Indian cities. As more centers open nationwide, Vault could become a benchmark for performance-driven fitness — reflecting the relentless discipline and passion that define Virat Kohli himself.
